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The Hunger Project
Every year The Hunger Project, a global charity committed to sustainably ending world hunger, runs its flagship World Hunger Day campaign. And for the last two years, it has been our pleasure to provide pro bono support for this vital work through creative collateral including social media assets, digital billboards and bespoke fundraising packs.
Outcomes
- Increased fundraising and awareness
- Broader reach through multi-channel marketing
- Stronger Corporate and individual engagement
Brief
Bring the World Hunger Day campaign to life across multiple marketing channels to maximise the charity's fundraising efforts.
Context
2024 marks our second year collaborating with The Hunger Project on their annual World Hunger Day campaign. While the overarching goal is always to raise awareness and funds for the charity, the teams' specific strategy differs each time, and we have really enjoyed volunteering our time and expertise across different touchpoints to support their life-changing work.
Creative Solution
In 2023, we created the collateral and marketing plan for the campaign launch, including vibrant social tiles that provided a digital countdown to the big day, World Hunger Day 28th May 2023, and some striking digital OOH billboards that were seen across the UK. In 2024, again working within existing brand guidelines, we produced digital fundraising packs designed specifically for corporate and individual use that reflect the charity’s urgent but upbeat approach to the work they do through bold colours and beautiful photography.
Ready to start your next creative project?
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every step of the way.
