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Apache iX
Apache iX already had a great brand identity in place - a real strength for a growing company like theirs. We helped leverage this asset further by creating some practical tools for use across the business, including a more detailed set of brand guidelines and a suite of sharp and impactful templates.
Brief
Take the existing logo and colour palette and create a more comprehensive set of brand guidelines, an updated pitch deck and accompanying document templates to complete the brand.
Context
Consistency was key for this client! A brand identity was in place, but it wasn’t being uniformly used across the business - which was proving problematic, especially since the company was growing rapidly.
Creative Solution
The newly elevated brand guidelines give the whole Apache iX team the cohesiveness needed to build a strong brand across internal and external collateral. Apache iX’s bold, autumnal-coloured leaf logo, with its clean lines and angular edges, inspired the .doc & .ppt templates we created; bold orange headers and footers sit aside crisp white backgrounds and the defined lines of the logo are replicated but softened in gradients of the same shades in box outs and icons throughout. By streamlining and defining the brand expression, the Apache iX team can now create more impactful collateral that will really support their continued expansion.
Ready to start your next creative project?
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every step of the way.
