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Avery Healthcare
With over 95 homes and a growing portfolio, Avery is one of the UK’s leading adult care providers, offering unrivalled quality and comfort. As their long-term design partner, it has been a pleasure to support this growth and bring a finessed brand to life across all its marketing collateral.
Outcomes
- Enhanced brand cohesion across channels
- Stronger emotional connection with the audience
- Strategic media placement with cost-efficiency
Brief
Brand completion and implementation across marketing and communications.
Context
As one of the country’s largest care providers, Avery is a care company that is changing perceptions of how care is delivered today. Our brand design brief was to accentuate their classic style, outstanding award-winning service, and a life full of happiness and joy.
“Avery Healthcare enjoy a longstanding and close working relationship with Soap, to the extent that it feels like an extension of our own company. The quality of the staff and their customer service is consistently high throughout, and they have made a strong creative and operational contribution as Avery has grown rapidly in recent years.”
Creative Solution
A mature and approachable aesthetic is brought to life with a palette of blues and golds and imagery that highlights the presence of friendly staff and their interactions with residents. Our team continues to negotiate the best rates for event-led advertising that we place in niche, local publications, as and when it’s needed. We have supported Avery’s growth from 13 to over 95 homes and we’re proud that their senior leadership team sees us as an extension of its marketing team.
Ready to start your next creative project?
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every step of the way.
