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The Hawthorns
When an existing healthcare client needed their latest acquisition to really stand out in the luxury retirement living market, we knew that it would need to be repositioned and have a super smart media strategy to boot. All the details you need are here.
Outcomes
- Increased brand perception
- Improved marketing efficiency
- Consistent brand identity across channel
Brief
Reposition The Hawthorns across all channels and collateral, then deliver consistent and targeted marketing.
Context
Avery Healthcare acquired The Hawthorns to enter the retirement living market. We were commissioned to bring clarity and elegance to the brand, which was a little confused, and consistency to the brand collateral, which was somewhat lacking in quality control and direction.
“Soap Creative have been our agency of choice for a number of years. They produce wonderful creatives and their friendly team are extremely accommodating and flexible to meet our ever changing requirements.”
Creative Solution
By repositioning the organisation as a high-end retirement living provider, we created a classic brand that reflects the luxury, boutique lifestyle full of choices and opportunities that it offers residents. Our media buying and planning team delivered a targeted media plan that spanned on and offline editions of local newspapers and national magazines and brought significant savings from the UK’s biggest publishers.
Ready to start your next creative project?
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every step of the way.
