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CILT
Here we have a client with a large and diverse audience that needs collateral to feel inclusive and relevant to all the different groups within it. Scroll down to find out how we used fun illustrations and a vibrant colour palette to achieve just that.
Outcomes
- Broader audience appeal
- Stronger brand recognition
- Annual campaign refresh
Brief
Work within CILT’s brand guidelines to promote their events and services to existing and potential members.
Context
The breadth of transportation industries that CILT serves was the real challenge here. With every piece of collateral needing to feel inclusive to such a wide audience while still standing out and feeling true to the brand, we knew our visual storytelling would have to be absolutely on point, evolve over time and pack some punch to stand out in a crowded market place.
Creative Solution
Brochureware, leafleting, exhibition and display systems, and advertising occasionally use fun and engaging illustrations or impactful photography to represent each type of transportation atop an eye-catching and energetic colour palette.
Ready to start your next creative project?
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every step of the way.
