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Firstpoint
What do you get if you mix an ambitious logistics company with a serious growth strategy and a design studio that can build a bold brand and back it up with a structured marketing strategy? Get the full story right here.
Outcomes
- Increased brand differentiation
- Consistent industry presence
- Stronger internal alignment
Brief
Inject some personality into the brand and provide structured and consistent marketing to achieve distinctiveness in the highly competitive logistics marketplace.
Context
Having come a long way from where the company started. Firstpoint wanted a brand design that reflected the business as it is today and support it’s ambitious plans for growth. We ran a series of workshops with the leadership team to help them to really understand these factors and challenged them to be brave and have some fun with their new aesthetic!
“From the outset Soap developed a full understanding of our marketing needs, through close relationship bonding they revolutionised our branding, put structure into our marketing strategy and tailored their ongoing month on month service around our business needs.”
Creative Solution
A vibrant new brand that really stands out from the competition across multiple channels, sits alongside an organised and cohesive marketing strategy that maintains a consistent and continuous presence in the industry.
Ready to start your next creative project?
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every step of the way.
