Brief
Create and implement a new brand design, RUSI NextGen, targeted at young professionals looking to network and engage in global issues.
Context
We’ve worked with RUSI since 2007, so we know the organisation well, and were thrilled to have the opportunity to build their latest, standalone brand. RUSI NextGen needed to appeal to a younger audience while still feeling part of the well-renowned and historically significant RUSI organisation.
Creative Solution
A bold new identity featuring an original logo and smart iconography for use across multiple channels. Use of the RUSI purple ties it to the parent brand, while the introduction of cyan in the primary palette, alongside a new contemporary font, keeps RUSI NextGen feeling fresh, modern and distinct.
