Brief
Inject some personality into the brand and provide structured and consistent marketing to achieve distinctiveness in the highly competitive logistics marketplace.
Context
Having come a long way from where the company started. Firstpoint wanted a brand design that reflected the business as it is today and support it’s ambitious plans for growth. We ran a series of workshops with the leadership team to help them to really understand these factors and challenged them to be brave and have some fun with their new aesthetic!
Creative Solution
A vibrant new brand that really stands out from the competition across multiple channels, sits alongside an organised and cohesive marketing strategy that maintains a consistent and continuous presence in the industry.
Design & Artwork – – Brand Identity – – Email campaigns
Advertising Campaigns – – Print Management
