Turns out, LinkedIn in real life is even better than online…

Just under a month ago, Christy and Ella were heading to Birmingham for UpLift Live excited, slightly nervous, and ready to soak up everything LinkedIn. But what were we expecting?

The vibe? Immaculate.
From the moment we arrived at the pre-party, the energy was buzzing. The atmosphere was electric (and honestly, the photobooth at The Box was a total highlight, perfect for capturing some silly, smiley moments). There was non-stop chatter, loads of friendly faces, and a solid turnout, you could tell from the queue at the bar alone.

The next day? A LinkedIn masterclass.
We were treated to talks from eight LinkedIn legends, each sharing insights we couldn’t scribble down fast enough:

🔷 John Espirian: Post and comment anatomy
Top tips on post structure and where to drop those all-important links.

🔷 Michelle J Raymond: Company pages
Michelle flew in all the way from Australia with a bag full of TimTams and even more best practices for LinkedIn company pages!

🔷 Juma Bannister Longform video content
As someone who’s not dabbled much in LinkedIn video, this was a total eye-opener and gave me invaluable insights.

🔷  Niraj Kapur: LinkedIn sales
A brilliant breakdown of how to bust those LinkedIn sales barriers.

🔷  Gus Bhandal: Tracklists, forcefields and superfans
Gus had me giggling with his fun, memorable tips great for boosting retention (and your engagement!).

🔷 AJ Wilcox LinkedIn ads
Again, something I haven’t tried yet but now I know where to start, and what to aim for.

🔷 Ivana Brutenič: Employee advocacy
Loved every second of learning about how powerful employee advocacy can be.

🔷  Sam Rathling: Conversions
An incredible, emotional talk. Sam refers to LinkedIn as an ecosystem and that really landed with me.
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Each speaker brought something totally different to the table, and I left with at least two golden nuggets from every single session. Some are already in action… others are queued up and ready to go.

Keep your eyes peeled we’re bringing all this energy to Soap’s company page very soon 👀
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What did I leave with?
🔵 A fresh perspective on how to create emotional hooks
🔵 New connections I’m genuinely excited to stay in touch with
🔵 Pages of notes (and even more ideas!)


UpLift Live didn’t just inspire it sparked action.
Learning, laughter, and lovely people, all packed into one unforgettable event.

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