Brief: To raise the profile of this brand locally through traditional communications and PR
This franchised brand had dominated the local ‘frozen meal home delivery’ market for some years. As newcomers entered the market place the brand wanted to remind customers that Wiltshire Farm Foods is the trusted provider to deliver nutricious and delicious meals to the elderly. soap mobilised with cross channel marketing campaigns to ensure the message was delivered – across press advertising, direct mail and PR.
The brands franchises were not active on social media; soap was commissioned as the agency to pilot the launch of, and management of, the brands social media channels. The messaging focused on lifestyle rather than product and the campaign was a success as engagement and brand recognition increased.