Brief
Reposition The Hawthorns across all channels and collateral, then deliver consistent and targeted marketing.
Context
Avery Healthcare acquired The Hawthorns to enter the retirement living market . We were commissioned to bring clarity and elegance to the brand, which was a little confused, and consistency to the brand collateral, which was somewhat lacking in quality control and direction.
Creative Solution
By repositioning the organisation as a high-end retirement living provider, we created a classic brand that reflects the luxury, boutique lifestyle full of choices and opportunities that it offers residents. Our media buying and planning team delivered a targeted media plan that spanned on and offline editions of local newspapers and national magazines and brought significant savings from the UK’s biggest publishers.
Brand Development – – Design & Artwork
Illustration & Iconography – – Advertising Campaigns
Email Campaigns – – Print & Media Management
