Brief: To create brand consistency across all outward facing marketing activity
Avery Healthcare acquired this brand to enter the retirement living market and soap was commissioned to bring clarity and elegance to the brand.
This brand was a little confused and consistency and quality control were important factors in this branding project.
The creative team rebranded and repositioned the organisation as the high-end, luxury retirement living provider of choice. It created a brand that encapsulated a high end, boutique lifestyle full of choices and opportunities.
The media buying and planning team delivered a targeted media plan that brought significant savings from the UK’s biggest publishers.
Services: Consultancy, graphic design, (brochure/leaflets/press adverts), campaign-led advertising, large format, media planning & buying, digital (HTML), public relations