Brief
Reposition and rebrand the business to personalise and modernise its identity.
Context
Safenames provides global domain name registration and management and they needed to overhaul their brand to bring the aesthetic of such a modern business back up-to-date. Through close collaboration with their leadership team, we were able to inspire and challenge them to think about the kind of brand they really wanted to be.
Creative Solution
The result is a bold, new logo and set of brand guidelines that firmly position Safenames as industry leaders. The gradient colour in the palette gives a modern touch to the authoritative look and feel.
