Brief: To reposition a business with a new brand that conveys the importance of its service but more importantly, the value of its assets – its people.

This project originated from an ex-client, proof that great service and great works continue to be rewarded even when a client moves on to new challenges. In this case, soap was commissioned to establish the company’s vision and values and to translate those pillars to a modern and industry-leading brand.

Services: Consultancy, brand creation, and development, logo design, graphic design, printed literature,
illustration, iconography, infographics