Brief: To develop a brand for Rural+, to include a logo and visual identity to be used across a series of workshop materials including an interactive powerpoint presentation and bespoke worksheets.

With a tight turnaround of 2 weeks from brief to delivery, soap worked closely with existing client FCN to create a fresh new brand and visual identity for Rural Plus, a new training module designed to help young farmers tackle the pressures facing today’s farming industry.

Wishing to launch the brand as soon as possible and start to deliver the training modules in April, the team had just 2 weeks to turn their vision for the brand into a reality. As always soap rose to the challenge, creating a fresh and vibrant new brand combining bold colours, gentle curves and bespoke illustration to give an approachable and friendly feel that could easily be applied across a range of materials and assets.

Services: Brand identity, social media graphics, training materials, illustration