Brief: Inject some personality into their brand to help them stand out in a competitive marketplace, and provide a more structured and consistent approach to their marketing activity.
A forward-thinking logistics company with ambitious growth plans and a whole lot of personality!
Having come a long way from where the company started, Firstpoint, wanted a brand that reflected the business as it is today and, one that could support its ambitious plans for growth.
Working closely with the company leadership team, soap ran a series of workshops to get to the heart of the business, helping them understand core values and the organisation’s future aspirations. Now, a vibrant new brand with ongoing support from soap to manage its activity and content, Firstpoint recognises the value of its marketing and benefits from a consistent and continuous presence in the industry.
Services: Brand creation and development, logo design, brand strategy & development, marketing consultancy, marketing strategy, content management, graphic design, printed literature, illustration, iconography, infographics, HTML email campaigns