Farm Stay UK

Brief: Ensure the brand was positioned to fend off growing market competition

The holiday market is a really tough space to be in. With newcomers entering the market bombarding consumers across every touchpoint being successful in this space is tough, really tough.

Sublime holidays in every corner of our green and pleasant land, all based from a charming rural retreat. Sounds great doesn’t it but getting that message heard over the noise of 1,000s of holiday agents is a challenge but it’s exactly the sort of challenge the team relishes and it’s been a success.

soap provides marketing consultancy, design and production of outward and inward facing communications, in offline and digital communications. In 2018 soap negotiated a deal allowing Farm Stay UK use of the Peter Rabbit film assets across its marketing collateral. This partner initiative which drove up engagement on social channels exponentially and delivered an eye catching creative that has since secured us partner status for the 2020 launch of the second movie.

Services: Marketing planning, Graphic design, Print, Brand development, Social media, Media buying, Direct mail, Marketing consultancy