Context
Work within CILT’s brand guidelines to promote their events and services to existing and potential members.
Context
The breadth of transportation industries that CILT serves was the real challenge here. With every piece of collateral needing to feel inclusive to such a wide audience while still standing out and feeling true to the brand, we knew our visual storytelling would have to be absolutely on point.
Creative Solution
Brochureware, leafleting and advertising that utilises fun and engaging illustrations, which represent each type of transportation, sit atop an eye-catching and energetic colour palette. Each year we refresh the designs to match the theme of the campaign.
