Cereals 2020

Brief: 300 Days in the Making - a truly living event

#cerealsisgrowing: Europe's Leading Technical Event For The Arable Industry, Cereals 2020, wanted to promote how successful the team is in connecting with its audience. soap was commissioned to visually demonstrate this through a creative execution that told the history and the mechanics of the event and to engage with its farming audience to promote collaboration and innovation.

The event pivoted online following the pandemic becoming Cereals LIVE 2020 and soap supported the transformation. A resounding success, the infographic below shows the stats, and with 568 questions posed to a stellar industry panel, the Cereals team is delivering yet another online event, Cereals LIVE: Q&A Edition – soap continues to support.

So, Cereals LIVE: Q&A Edition will answer essential questions raised at June's event, concerning hot topics relevant to current industry challenges, news and updates. Topics for the Q&A Edition will include; 'New era, new challenges, new opportunities', 'A healthier environment: A healthier bottom line', 'Sustainable crop management' and 'New tools for a new era.'

You can register here www.cerealsevent.co.uk/register-for-the-cereals-live-qa-edition