Brief: Position the show as the South West’s must attend family event
This established agricultural show was facing aggressive competition from the burgeoning number of niche shows and events. It was important the show appealed to a wider audience, with family being the focus.
Our creatives focussed on pulling the brand together – there had been little consistency in look or feel previously. Positioning the brand as a family event, bringing all the elements of the show together in the creative brought cohesion and delivered a bright, fun marketing campaign across all channels: social media, print media, direct mail and outdoor.
The marketing consultants in the agency facilitated collaborative programmes with key brands to reach an extended audience through employee schemes. The initiative was multi channel.
Services: Consultancy, graphic design, media planning & buying, press adverts, iconography, infographics, digital