Top Tips For Choosing Your Perfect Branding Agency

There are many reasons why you might be looking to work with a new marketing or design agency. Perhaps you are launching a new business, product or service or looking to refresh your brand, or maybe you’re not happy with your existing branding agency? Maybe they have become a little complacent, or maybe it’s simply time for a change? And let’s not forget that post pandemic your customers may have changed too – are you communicating the right message to customers old and new?

Whatever the reason might be, we understand that finding a branding agency that is the right ‘fit’ for your business is key to helping your business grow. With so much at stake and with so many agencies out there, each offering a multitude of specialist services, we understand it can be a daunting task!

So, being the helpful bunch that we are; we have put together a few tips to help you find your perfect partner!

1. Set your branding goals

As with many things in business, a good place to start is setting your goals. What exactly is it you need from your marketing and branding agency? Do you have a one-off project or are you looking for an ongoing relationship to support your in-house marketing team? What services do you require? Answering these kinds of questions at the very start of the process will help narrow down your search and even help you to create an initial shortlist.

2. Ask for recommendations on branding design

Whilst Google can be a good starting point, by limiting your search using this method only you may miss out on some great agencies who don’t always feature on Google and grow through referrals. Ask friends, colleagues and even family for recommendations. Draw up a shortlist and research each of these carefully by looking at their websites and social media accounts.

3. Set your marketing and design budget

If you don’t have a big marketing budget, as many businesses don’t, particularly at this difficult time, then a large agency with large overheads probably isn’t for you. Whilst it isn’t always the case, some of the smaller out of town agencies can often offer a more attentive and focused service and can be a great fit if you’re a smaller business looking for a more personal touch. 

4. Does your branding agency need to be local?

In today’s connected world, choosing an agency doesn’t need to be restricted by location. The important thing is you find a marketing and branding agency with the right skills and experience that you feel comfortable working with on a day to day basis. However, if you’re not really a fan of online calls, and prefer face to face meetings then choosing a more local marketing agency may make more sense for your business.

5. Does your branding agency have relevant experience?

It is important to understand what relevant experience the agency has. If they have worked with clients of a similar size and in your sector, then they are more likely to have a better understanding of the challenges that your business and industry face. Whilst it certainly isn’t always the case, this may help speed up project turnaround times and even help to deliver more effective campaigns.

6. Understand their core design services

Whilst it may sound obvious, it is important that the core services offered by the marketing agency are aligned with your goals. For example, if you’re looking for guidance on the bigger picture, with support on marketing and branding strategy and development, then an established full service agency is what you will need, rather than a freelance graphic designer or web development agency. Also, consider your future requirements. Whilst you may only need a new logo brand design right now, what else can they help you with in the future?

7. Attitude & approach

How have they followed up your enquiry? Have they put effort into their proposal? Have they clearly outlined pricing and understood your objectives? All these questions are a great indication of their level of professionalism and what you can expect from them going forward.

8. Arrange a chemistry meeting

Arrange a meeting to discuss your project requirements. Whilst face to face meetings are important you can gauge a lot from an online call too. So, arrange your ‘meet’, ask plenty of questions, get to know who they are and how they work. Find out who you might be working with and ask to ‘meet’ them. Do you feel like you can work together? Are they approachable? It is important to have a good rapport. 

So that’s it. Now it’s over to you! 

By following our simple guide you should be well on the way to finding a marketing agency that is the perfect fit for your business. But remember, don’t rush! This is an important decision that if you get it right will help you to grow your business and deliver some incredible results!

If you think Soap might be your perfect partner then get in touch today! We’d love to find out how we can add a bit of Soap sparkle to your next creative project.

Call Soap on 01275 400777 or email hello@soapcreative.co.uk