What we do

Over the years, soap has grown organically, building a reputation through good work and word of mouth. For us, the longevity of our client relationships is more important than making a quick buck. At its inception, our founders saw an opportunity to go above and beyond what other agencies were offering – providing a consistently superior service based on transparency and communication. The soap approach can be broken down into four stages: Exploration, Planning, Creative and Delivery

You will find working with our team all part of the experience, one that supports you in doing a great job and delivering meaningful outcomes. Put simply, we listen to understand, we ask: what works for you, what is going to grow your brand and your business, and importantly, what does success look like to you?

Exploration: Every good story starts with a question and an answer. Or in our case, a whole slew of questions. By the end of this stage, we want to know your business inside out: your market, your audience, what makes you special and who you’re up against. Get ready for some radical honesty – it’s about to get personal.

Planning: Armed with a wealth of knowledge from the start, we’ll set about turning what we know into a carefully laid-out plan to take you from where you are now to where you want to be.

Creative: Time to put the plan into action! Here we distill your business objectives into sharp, distinctive assets that will take your message and release it into the eyes and hearts of your would-be customers.

Delivery: But why bother with any of it, if the results go unnoticed? Precise delivery is just as important as stimulating design, which is where our experienced multi-channel marketers come into their own. Whether print, digital or social, we have the in-house expertise to make sure your campaign comes into contact with the right people.

Who you work with is as important as the work itself. Every member of our team has been selected, not only for their outstanding talent but for their integrity and vision. They recognise that doing more means success for you and for the soap team.

Our core services

Our creative designers and skilled artworkers are masters of visual communication. From logos and layouts to print runs and product packaging, we’ve got everything covered.



Your brand is more than just a logo. A unique and memorable identity is about showing who you are and what you stand for. We’ll help you generate not just customers, but advocates.

Graphic Design

Graphic design

When you need to convey your brand across multiple marketing channels we combine images, words and ideas that deliver your message to your audience.

Web design

Need a new website? We bring creative flair and UX expertise to produce stunning websites that are clean, intuitive and on-brand.


Designed for when you need information, knowledge or data presented in an eye catching, easy to consume way; we deliver engaging clear visual cues.

Social media

Looking to maximise your brand reach on social media? Our seasoned social media soapies will guide you through the collective minefield to find the best approach for your business.

Marketing strategy

Whatever it is you’re selling, we’re here to help you make a splash with your next campaign. We do this by actively listening and staying alert to emerging trends.

To know your ‘why’ is to give yourself a direction. Here at soap, we ask the obvious questions – and the not so obvious questions – to get to the heart of your brand. After all, inner beauty is what really counts: our job is to hold it up to the world. Too many viewpoints produce disjointed results. soap is not a colossal agency, but nor are we tiny. In fact, we’re just right. We combine the flexibility of a small agency with the brainpower of a big agency to deliver work that smashes expectations.