This brand’s portfolio consists of over 60 care homes, with more developments in build it is one of the country’s largest care providers. Avery is a care company that is changing perceptions of how care is delivered today and soap supports on brand, design, project management, media and PR. Avery say’s that soap’s experience of the industry, over 13 years, and the back office support soap provides, which Avery dials up, or down when needed, makes it an essential member of its marketing team.
soap was commissioned in 2013 to deliver an end to end solution for this brand’s marketing activities. Briefed to reposition and bring clarity and elegance to the brand, the creative team positioned the organisation as the high-end, luxury retirement living provider of choice – a brand that encapsulates a boutique lifestyle full of opportunity. Providing a full service, soap remains responsible for the maintenance and delivery of the brand, brand activation and management of the portfolios media budget.
Wiltshire Farm Foods
Delight in every bite…is exactly what you get with this brand. An established nutritional food producer that prides itself on its sustainable and ethical home delivery service, soap manages through-the-line campaigns: direct marketing, media advertising and content for this trusted national brand. the soap team managed the launch and development of the local franchise social channel, planning activity and campaigns that would increase followers and drive both new and repeat sales.
Active Care Group
The UK’s leading national provider of complex care services for children, young people and adults, the soap team has been providing marketing and design support to Active for over 13 years. Messaging focusses on enablement and independence, and soap has been instrumental in supporting the company through its growth. From rebranding and building its website in 2008, to the implemention of its marketing communications activity today, soap continues to support the organisation in growing both its service user base and the successful recruitment of staff.
Supporting the communication of healthcare initiatives to primary care services is where soap supports this client. Introduced to Oxfordshire Council when a client moved to a new role in the council’s marketing team is proof that the building of robust relationships is what underpins the soap service. One of soap’s real strengths is keeping projects on brand, with the team having worked across a number of high profile brands over the years sticking to a set of brand guidelines and turning work around in super quick time is where this team excels.