Europe’s Leading Technical Event For The Arable Industry. Briefed to refresh the brand in 2020 and roll out across marcomms targeted at visitors and exhibitors, soap pivoted to move the event online, producing collateral to support social campaigns to drive interest to the event – the uplift in activity results can be seen on the infographic on the client page. Now supporting the 2021 event soap has once again refreshed the brand and is rolling out activity across all touchpoints.
The review of this pinnacle UK event for the soft fruit, top fruit, orchard fruit and vines industry provided a brand refresh opportunity for soap. Modernising and translating the brand across above the line marketing, the team quickly pivoted activity to move to an online event in 2020 promoting across social channels. The watchwords for this client is capacity and speed, soap is agile and nimble and with the successful marketing of the 2020 event, soap is again design agency partner to the 2021 event.
Raising awareness and new product launches is where soap supports this charity in through the line marketing activity. The Farming Community Network delivers advice and support to the UK farming community through a network of volunteers and soap is proud of its status as design agency partner to the charity. We support with online activity, having built its website and its micro sites, we branded new products and services and we manage the implementation of brand communications across marketing collateral.
This cooperative, with hundreds of farmer and rural property members, offers farm and country holidays across the UK to holidaymakers looking for a glimpse of farm life. soap provides marketing consultancy, design and production of outward and inward facing communications in both offline and digital communications. In 2018 soap negotiated a deal with Sony allowing Farm Stay UK use of the Peter Rabbit film assets in above the line marketing campaigns and social, as a result social engagement increased exponentially.
Farm & Country
We have been happily getting our Farm & Country boots dirty for over eight years. Designed, written and published by soap, this magazine is useful and informative and for anyone with an interest in our countryside. For farmers, smallholders, rural and city dwellers; F&C exists to explain how the UK farming industry works and how our farmers set world class standards. We help share the facts behind our food and farming industry and where our food comes from. Partners include Soil Association, Morrisons, NFU alongside others.
Independent Chartered Surveyors, Origin Rural, wanted a contemporary brand with a premium feel that appealed to the new, younger generation of farmer. Wishing to move away from the traditional greens and browns typically associated with the farming and agriculture industry, instead looking for something fresh and bright. Once settled on the brand design, soap developed a theme for marketing the brand and provided a solid foundation which would enable Origin Rural to grow a flourishing business.
Royal Bath & West Society
Facing aggressive competition from the increasing number of niche shows and experiential events, agricultural shows are upping their game as they compete for the pound. Briefed to breathe new life in to the offering we pulled the brand together, bringing all the tried and trusted aspects of the show together with the new and exciting experiences that families expect from a family event today with a bright, family focussed, fun creative.