Brief

Promote collaboration and innovation amongst the farming audience at the annual Cereals arable event.

Context

Cereals, an annual trade show by Comexposium, is already a very popular and well-attended event. What they organisers wanted to do better was communicate its close connection to the farming community in order to promote better collaboration and innovation.

Creative Solution

Firstly we refreshed the Cereals brand itself and designed a suite of bright, fresh print and digital collateral to bring these characteristics to life. That was back in 2020 and since then we have loved bringing this vibrant event to life through refreshed multi-channel creative campaigns every year. 

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