A leading provider of Global Domain Management, Brand Protection, SSL and Hosting Services this organisation briefed soap to reposition the business with a new brand that conveyed the importance of its service but more importantly, the value of its assets – its people. This project originated from an ex client, proof that great service continues to be rewarded even when a client moves on to pastures new. In this instance, soap was commissioned to: create the brand; set the pillars, vision and values, creating a modern and industry leading brand.
Having come a long way from where the company started, Firstpoint, wanted a brand that reflected the business as it is today and, one that could support its ambitious plans for growth. Working closely with the company leadership team, soap ran a series of workshops to get to the heart of the business, helping them understand core values, and the organisations future aspirations. Now, a vibrant new brand with ongoing support from soap to manage its activity and content, Firstpoint recognises the value of its marketing and benefits from a consistent and continuous presence in the industry.
Local Authority Building Control (LABC) delivers professional building control services throughout England and Wales; its brand had become tired and its messaging confused. soap was appointed creative partner and briefed to refresh the brand and bring consistency to marketing communications. Another great example of a client moving to a new role and, confident of soap’s skills and support, took the agency with her – and, more than 8 years on and we are still working with this client.
The Royal United Services Institute (RUSI) is the world’s oldest independent think tank on international defence and security and soap has been a partner to the marketing team for over 13 years. Over those years we have refreshed the brand, consulted on market segmentation initiatives, promoted and attended events and handled large and complex, and small scale direct marketing campaigns. And, importantly, what those 13 years demonstrate is that service and people underpin every good B2B relationship.
Glide is a leading student broadband provider. With a dynamic marketing team in situ, supporting the growth of the business, the team required an on-demand service from an external agency, one that would enhance its existing capability and provide additional creativity across its quarterly marketing campaigns. Soap’s experience in providing on tap design and production solutions allows us to slip seamlessly in to the breach when the Glide team needs to dial up on creativity.