A Brand Refresh and Web Solution for Tech Company, Flagstaff

Something we always pride ourselves on here at Soap Creative, is to always be open and transparent with our clients. We won’t try to sell you something that you don’t need or want, in the hope of making a quick buck. We want to deliver a solution that is perfectly aligned with our clients’ needs, and that’s exactly what we did for independent full life cycle in-house software development provider Flagstaff.

Like many businesses in the Tech industry, Flagstaff was struggling to stand out in a competitive marketplace and needed help from a branding agency. What’s more, with no web presence at all, unsurprisingly, they were unable to pitch for key tender projects, potentially a key source of future work for them.

So, when Michael Bubb, Owner and Managing Director for Flagstaff, came to us through a client referral to help strengthen his company’s position in the market, of course, Soap was delighted to accept the challenge. Having worked with many tech companies over the years, from broadband providers to IP security firms, we knew this project was going to be right up our street!

Michael wasn’t looking for a whole new brand design, or a fancy all-singing and all-dancing website. He simply wanted to bring his brand up to date and have a simple content-managed website that didn’t cost the earth, to help him win future work. 

So, that’s what we did. A few minor tweaks to his logo, including choosing a softer font and brighter colour palette, immediately gave the brand a more modern feel.

For the website, an off-the-shelf CMS based solution was more than adequate for this project. Cost-effective, fully responsive, easy to update, and a fast turnaround, gave the client everything they needed and more!

Less than a month from brief to implementation, another happy client, receiving exactly what they needed within their budget and timeframe.